Prada S/S’12 Men’s Ad: Behind The Scenes

March 30, 2012

“Actor Michael Pitt is re-modelled as a Golden Age of Hollywood studio icon in this striking series of performative portraits for Prada’s Spring/Summer menswear campaign.The brooding star of Martin Scorsese’s prohibition-era television epic Boardwalk Empire and Bernardo Bertolucci’s The Dreamers explores the language of male role models from the rock star to the playboy, from the self-reflective introvert to the engaging and humorous farceur. These cinematic codes are revealed as the many sides and moods of Michael Pitt as well as the many aspects of men living in a post-modern period of extended leisure and work culture. Contemporary men work when they play and play when they work — the boundaries are no longer clear — as the campaign’s simple props and gestures emphasize. Shot by world-renowned fashion and portrait photographer David Sims, the images are presented in rich tones and deeply saturated colours echoing 1950s studio portraiture, and subtly referencing the celluloid iconography of the Prada Spring/Summer womenswear campaign.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: